The Cost of Owning a Scooter’s Coffee Franchise


Giving insight into the world of Scooter’s Coffee franchise and its associated costs in the scooter niche, this article aims to provide a comprehensive overview of the expenses involved in starting such a venture.

When contemplating the idea of owning a coffee franchise, opting for Scooter’s Coffee can be an interesting and lucrative choice. However, it is essential to understand the financial commitments associated with this type of business. Therefore, prospective franchisees should be aware of the initial investment required, ongoing costs, and potential risks.

Starting a Scooter’s Coffee franchise demands careful financial planning. The initial investment for opening a Scooter’s Coffee outlet ranges between $361,000 to $597,000, depending on several variables, such as location, size, and additional renovations or leasehold improvements required for the store.

Beyond the initial investment, there are ongoing costs to consider. Franchisees pay a royalty fee equal to 6% of the store’s gross sales, as well as an additional 2% towards a national advertising fund. These costs serve to support the overall growth and development of the Scooter’s Coffee brand.

Moreover, franchisees are typically responsible for marketing expenses at a local level. This includes promoting the store within the community, organizing special events, and implementing marketing strategies to attract customers. While these costs may vary based on the franchisee’s marketing approach and the specific demands of their location, it is crucial to allocate funds for effective promotional efforts.

It’s important to note that these financial commitments are not guarantees of success. As with any business endeavor, there are risks involved. Factors such as competition, economic fluctuations, and changes in consumer preferences can impact the profitability and long-term viability of a Scooter’s Coffee franchise.

Despite the inherent risks, owning a Scooter’s Coffee franchise can also present numerous opportunities. The brand has a strong presence in the market, with its distinctive scooters and drive-thru concept attracting coffee enthusiasts and convenience-seeking customers alike. Moreover, Scooter’s Coffee provides ongoing support and training to its franchisees, assisting them in navigating potential challenges and maximizing the chances of success.

Ultimately, determining whether a Scooter’s Coffee franchise is a financially viable option will require careful consideration of the initial investment, ongoing costs, and the potential returns. Prospective franchisees should conduct thorough research, analyzing market trends, competitor analysis, and projected financials to make an informed decision.

While Scooter’s Coffee offers a promising opportunity for coffee lovers and entrepreneurs, it is important to remember that success is never guaranteed in the business world. Aspiring franchisees must carefully evaluate the costs and risks involved before embarking on this exciting adventure.

What is Scooter’s Coffee?

Scooter’s Coffee is not just your average coffee franchise. It is a renowned chain that has carved a niche for itself by not only serving exceptional coffee but also by doing it in a unique way – on wheels! This innovative approach has made Scooter’s Coffee stand out from the crowd, attracting coffee enthusiasts and entrepreneurs alike.

Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee has grown rapidly over the years. Today, it operates over 300 locations across the United States and is still expanding. The brand prides itself on its commitment to quality, customer service, and its signature menu items.

When you step into a Scooter’s Coffee outlet, you are greeted with a warm and inviting atmosphere. The aroma of freshly brewed coffee fills the air, instantly perking up your senses. The friendly and knowledgeable baristas are always ready to whip up your favorite cup of joe, expertly crafted to perfection. But what sets Scooter’s Coffee apart is their speed of service. With a unique drive-through model, customers can get their caffeine fix on the go, making it an ideal choice for busy individuals and those who just love the convenience of not having to leave their vehicles.

Not only does Scooter’s Coffee excel in serving top-notch coffee, but it also offers a wide range of other specialty beverages. From flavored lattes and mochas to smoothies and teas, there is something to suit every palate. The menu also includes delicious pastries and breakfast options, making it a popular spot for people to grab a quick bite to start their day.

So, what does it take to own a Scooter’s Coffee franchise? As with any business venture, there are costs involved that prospective franchisees should be aware of. The initial investment for a new Scooter’s Coffee franchise typically ranges from $313,600 to $550,400. This includes the franchise fee, which can range from $40,000 to $50,000, as well as costs for equipment, signage, training, and other startup expenses.

Running a successful Scooter’s Coffee franchise requires dedication, hard work, and a passion for exceptional coffee. However, franchisees can take comfort in knowing that they are not alone. Scooter’s Coffee provides comprehensive training and ongoing support to help franchisees navigate the ins and outs of the business. From site selection and lease negotiation to marketing and operations, the corporate team is there every step of the way, ensuring that franchisees have the tools and resources they need to thrive.

Investing in a Scooter’s Coffee franchise can be a lucrative opportunity for coffee enthusiasts and aspiring entrepreneurs. The brand’s strong reputation, proven business model, and focus on customer satisfaction set it apart in the competitive coffee industry. So, whether you’re looking to fuel your own caffeine addiction or capitalize on a growing market, a Scooter’s Coffee franchise could be your ticket to success!

History of Scooter’s Coffee Franchise

Scooter’s Coffee franchise was founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska. The couple’s passion for great coffee and exceptional customer service led them to start their own coffee shop. They named it “Scooter’s,” after their daughter’s nickname.

Over the years, Scooter’s Coffee has grown from a small drive-thru coffee shop to a nationally recognized brand. With its unique blend of smooth, flavorful coffee and friendly baristas, Scooter’s has developed a loyal customer base and garnered a positive reputation.

The franchise’s growth has been fueled by its commitment to quality. Scooter’s sources its coffee beans from the top 1% of Arabica bean growers in the world, ensuring a rich and consistent taste. The company also prioritizes sustainability, using eco-friendly packaging and supporting fair trade practices.

Through strategic partnerships and franchising opportunities, Scooter’s Coffee has expanded its presence across the United States. It now operates more than 300 locations in 30 states, with plans for further expansion in the future.

Harnessing the power of technology, Scooter’s has also developed a mobile app that allows customers to conveniently order and pay for their favorite coffee beverages. This innovative approach to ordering has helped streamline operations and enhance the overall customer experience.

With its strong foundation and growth trajectory, Scooter’s Coffee franchise offers entrepreneurs a turnkey business model with proven success. Franchisees benefit from a well-established brand and ongoing support from the corporate team.

Brand Reputation of Scooter’s Coffee Franchise

Scooter’s Coffee has built a stellar brand reputation through its commitment to quality, innovation, and exceptional customer service. The franchise has been consistently recognized as one of the top coffee chains in the country, earning accolades from industry experts and consumers alike.

One of the key factors contributing to Scooter’s positive reputation is its focus on delivering a superior coffee experience. The franchise takes pride in serving handcrafted beverages made from freshly roasted beans. Whether it’s a classic latte, a unique flavored coffee, or a refreshing smoothie, Scooter’s Coffee ensures that each drink is made with precision and care.

Furthermore, Scooter’s is known for its friendly and knowledgeable staff. The baristas go above and beyond to provide personalized service, making customers feel welcome and valued. This commitment to customer satisfaction has resulted in a strong and loyal customer base.

In addition to its product and service excellence, Scooter’s Coffee franchise actively engages with the local communities it serves. The franchise supports various charitable initiatives, donating a portion of its proceeds to organizations that make a positive impact.

The Business Model of Scooter’s Coffee Franchise

The Scooter’s Coffee franchise operates under a well-defined business model that encompasses key elements such as operations, training, marketing, and ongoing support.

Franchisees benefit from comprehensive training programs that cover all aspects of running a successful coffee shop. From barista skills to inventory management, the training equips franchisees with the knowledge and expertise required to operate their Scooter’s location efficiently.

Marketing support is another crucial component of the business model. Scooter’s Coffee franchise provides its franchisees with marketing materials, promotional campaigns, and digital strategies to help drive customer traffic and increase brand visibility. The franchise also benefits from national advertising initiatives implemented by the corporate team, which further strengthens the brand’s presence.

Ongoing support is a cornerstone of the Scooter’s Coffee franchise. Franchisees receive continuous guidance and assistance from a dedicated team at the corporate headquarters. This support includes regular communication, field visits, and access to a network of fellow franchisees who provide valuable insights and best practices.

With its proven business model, robust support system, and strong brand reputation, Scooter’s Coffee franchise offers entrepreneurs an attractive opportunity to enter the thriving coffee industry. As the franchise continues to expand nationwide, it presents a promising investment option for individuals looking to own a profitable and rewarding business.

Franchise Cost

When considering a Scooter’s Coffee franchise, it is important to understand the various costs involved. Franchise costs typically include an initial investment range, ongoing fees, and additional expenses. Let’s delve into these aspects to give you a comprehensive understanding of what to expect when looking into a Scooter’s Coffee franchise.

1. Initial Investment Range:

The initial investment range for a Scooter’s Coffee franchise can vary depending on several factors. This range typically includes the franchise fee, equipment costs, initial inventory, and marketing expenses.

Scooter’s Coffee offers a flexible range of franchise options, with investment amounts ranging from $250,000 to $550,000. This range allows potential franchisees to choose the investment option that best suits their financial capabilities and business goals.

2. Ongoing Fees:

Once you have established your Scooter’s Coffee franchise, there are ongoing fees to consider. These fees are necessary to cover the ongoing support and services provided by the franchisor.

The ongoing fees for a Scooter’s Coffee franchise include a royalty fee and an advertising fee. The royalty fee is typically a percentage of the franchise’s gross sales and covers the use of the Scooter’s Coffee brand, ongoing training, and access to continuous support. The advertising fee contributes to the collective marketing efforts of the franchise system.

3. Additional Expenses:

In addition to the initial investment and ongoing fees, there are additional expenses to keep in mind when operating a Scooter’s Coffee franchise.

These expenses may include rent or lease payments for the franchise location, utility bills, employee wages, insurance, and various operational costs. It is crucial to have a thorough understanding of these expenses and factor them into your financial planning.

4. Seeking Financing Options:

While the initial investment range for a Scooter’s Coffee franchise may seem daunting, there are various financing options available to potential franchisees.

One option is to seek financing from traditional lenders such as banks or credit unions. These institutions can provide loans or lines of credit that can be used to cover the initial investment and ongoing expenses. It is important to have a well-prepared business plan and financial projections when approaching potential lenders.

Another option is to explore financing programs offered by Scooter’s Coffee. The franchisor may have relationships with lenders or offer in-house financing options, making it easier for franchisees to secure the necessary funds.

In conclusion, the franchise cost for a Scooter’s Coffee franchise encompasses an initial investment range, ongoing fees, and additional expenses. While it may require a significant financial commitment, there are financing options available to assist potential franchisees in realizing their dream of owning a Scooter’s Coffee franchise. It is essential to carefully consider these costs and explore financing opportunities to ensure a successful and financially viable venture.

Initial Investment

Are you considering opening a Scooter’s Coffee franchise? Well, it’s essential to understand the initial investment required to embark on this exciting business venture. The initial investment for opening a Scooter’s Coffee franchise usually ranges from $342,950 to $505,200. This investment encompasses a variety of necessary expenses, including equipment, store build-out, and initial inventory. Let’s delve deeper into the details!

Firstly, let’s talk about equipment costs. As a Scooter’s Coffee franchise owner, you’ll need to invest in high-quality equipment to ensure the smooth operation of your coffee shop. This includes espresso machines, coffee grinders, blenders, refrigeration units, and more. While the specific equipment required may vary depending on factors like store size and the menu offerings you choose, it’s vital to allocate a significant portion of your initial investment towards procuring top-notch equipment.

Next, let’s discuss store build-out expenses. When opening a Scooter’s Coffee franchise, you’ll need to find a suitable location and customize it to align with the brand’s aesthetic and requirements. This involves leasehold improvements, interior design, signage, and furniture. Creating an inviting and comfortable atmosphere is crucial for attracting customers and fostering a loyal customer base. Therefore, it’s crucial to allocate a portion of your initial investment towards creating an appealing physical space for your franchise.

Of course, no coffee shop can operate without an initial inventory. Your initial investment will also include the cost of the initial inventory, which comprises coffee beans, syrups, milk, baked goods, and other essential ingredients and supplies. It’s crucial to ensure that you have an adequate quantity of products in stock to meet the demands of your customers from day one. As your business grows, you can adjust your inventory levels accordingly.

Additionally, it’s worth noting that your initial investment covers other expenses as well. These include security deposits, licensing and permit fees, technology costs (such as point-of-sale systems and security cameras), and initial marketing efforts to generate buzz and promote your new Scooter’s Coffee franchise. It’s crucial to consider these miscellaneous expenses when calculating your overall initial investment.

Opening a Scooter’s Coffee franchise can be an exciting and rewarding endeavor, but it requires proper financial planning. By comprehending the various expenses involved in the initial investment, you can make informed decisions and set realistic expectations for the growth of your franchise. Remember, understanding all the costs associated with operating a Scooter’s Coffee franchise is an integral part of setting yourself up for success in the competitive coffee industry. So, are you ready to invest in your own Scooter’s Coffee empire?

Ongoing Fees

When it comes to the Scooter’s Coffee franchise, franchisees must be prepared to shoulder ongoing fees as part of their business operations. These ongoing fees consist of a royalty fee equivalent to 6% of the total gross sales, as well as an advertising fee amounting to 2% of the gross sales. These fees are essential for the continued support and growth of the franchise.

The 6% royalty fee is a standard requirement in the franchise industry. This fee is calculated based on the total sales generated by the franchisee’s business. It serves as a form of payment to the franchisor for the rights and privileges granted to the franchisee to operate under the Scooter’s Coffee brand. The royalty fee covers various aspects of the franchise support system, including ongoing training, operational assistance, and access to established business processes and systems.

The franchisee’s payment of the royalty fee allows them to benefit from the expertise and reputation of the Scooter’s Coffee brand. By leveraging the franchise’s well-established name and success, franchisees have a greater chance of attracting customers and generating sales in their local market.

Additionally, the 2% advertising fee is crucial for the promotion and marketing efforts of the Scooter’s Coffee franchise as a whole. This fee contributes to the development and execution of marketing campaigns on a national scale, involving television commercials, print advertisements, and digital marketing strategies. By pooling resources from all franchisees, the advertising fee enables the franchise to have a broader reach and greater impact in the competitive coffee industry.

Both the royalty fee and advertising fee are ongoing expenses that are directly linked to the franchisee’s sales performance. As the franchisee’s business grows and generates higher gross sales, the amount paid for these fees will naturally increase. Conversely, during periods of slower sales, the fees will adjust accordingly, ensuring a fair partnership between the franchisee and the franchisor.

It is crucial for potential franchisees to consider these ongoing fees when assessing the financial viability of investing in a Scooter’s Coffee franchise. While these fees are necessary to support the brand and its growth, franchisees should carefully evaluate their own profit margins and revenue projections to determine the sustainability of these expenses.

In conclusion, Scooter’s Coffee franchisees are obligated to contribute ongoing fees towards the royalty and advertising fund. The 6% royalty fee serves as compensation for the operational support and brand name rights provided by the franchise, while the 2% advertising fee fuels national marketing efforts. These ongoing fees are essential for maintaining the franchise’s competitiveness and success in the coffee industry, and potential franchisees should carefully consider their financial implications before committing to a Scooter’s Coffee franchise.?

Additional Expenses

Aside from the initial investment and ongoing fees, prospective franchisees should carefully consider the various additional expenses associated with owning a Scooter’s Coffee franchise. These additional costs include training fees, legal fees, insurance, and working capital.

1. Training costs:

Upon purchase of a Scooter’s Coffee franchise, franchisees are required to undergo comprehensive training to ensure they are equipped with the necessary knowledge and skills to successfully operate their business. The training program covers various aspects, including store operations, inventory management, customer service, and branding. Franchisees should allocate a portion of their budget to cover these training costs, which may include travel expenses if the training program is conducted at a separate location.

2. Legal fees:

Before officially becoming a franchisee, it is crucial to seek legal advice to review the franchise agreement and other legal documents. Hiring a lawyer who specializes in franchising will help ensure that all legal requirements are met and protect the franchisee’s interests. Legal fees can vary depending on the complexity of the agreement and the lawyer’s hourly rate. Franchisees should budget for these fees while keeping in mind that they are necessary for a smooth and legally compliant franchise operation.

3. Insurance:

Insurance coverage is essential for protecting the franchisee’s investment and guarding against potential risks. Scooter’s Coffee typically requires franchisees to obtain various types of insurance, including general liability insurance, property insurance, and workers’ compensation insurance. Franchisees should carefully research insurance providers and obtain quotes to determine the estimated costs of meeting these insurance requirements. The specific coverage and associated costs may vary depending on factors such as location and the size of the franchise.

4. Working capital:

Having sufficient working capital is crucial for the day-to-day operations of any business, including a Scooter’s Coffee franchise. Working capital refers to the funds needed to cover initial expenses until the franchise becomes profitable. Franchisees should set aside enough working capital to cover rent, utilities, inventory, employee wages, marketing expenses, and other ongoing costs. This ensures that the franchise does not face financial strain during the initial stages of operation and allows for a smoother transition into profitability.

It is important for potential franchisees to carefully consider these additional expenses and factor them into their overall financial plan. By doing so, they can ensure that they have a realistic understanding of the total investment required to establish and operate a successful Scooter’s Coffee franchise. Proper financial planning and consideration of these additional costs will greatly contribute to the franchisee’s ability to build a strong and thriving business.

Financing Options

When it comes to starting and running a franchise, financing can be a major hurdle to overcome. However, Scooter’s Coffee understands the importance of assisting their franchisees with financing options. To ensure that potential franchisees have the resources they need to succeed, Scooter’s Coffee offers a variety of financing options, including third-party lenders and the possibility of in-house financing.

One viable option for financing a Scooter’s Coffee franchise is through third-party lenders. These lenders specialize in providing loans to individuals looking to invest in a franchise. By partnering with reputable lenders, Scooter’s Coffee is able to connect potential franchisees with the necessary funds to get their business up and running.

Third-party lenders offer competitive interest rates and loan terms, making financing more accessible for franchisees. They understand the unique needs of franchise businesses and are experienced in working with entrepreneurs. This partnership allows franchisees to secure the financial assistance they need while benefiting from the lender’s expertise in franchise financing.

In addition to third-party lenders, Scooter’s Coffee also offers the possibility of in-house financing. This means that the company itself provides financial assistance to franchisees. In-house financing offers several advantages, including a streamlined process and potentially more favorable terms.

When franchisees opt for in-house financing, they have the advantage of working directly with Scooter’s Coffee. This allows them to establish a closer relationship with the company and gain a deeper understanding of its operations. With in-house financing, franchisees are able to take advantage of Scooter’s Coffee’s industry knowledge and expertise to navigate the financial aspects of their business.

Furthermore, in-house financing may offer franchisees more flexibility when it comes to repayment plans and financial terms. Since Scooter’s Coffee has a vested interest in the success of their franchisees, they are more likely to work with them to create a financing plan that aligns with their individual needs and circumstances.

It’s important to note that regardless of the financing option chosen, potential franchisees should be prepared to meet certain requirements. This can include a minimum investment amount, credit score evaluations, and a detailed business plan. These requirements aim to ensure that franchisees have a strong foundation and are financially capable of running a Scooter’s Coffee franchise successfully.

So, whether it’s through third-party lenders or in-house financing, Scooter’s Coffee strives to provide franchisees with the necessary financial support to turn their dream of owning a coffee franchise into a reality.


Starting a Scooter’s Coffee franchise can be a rewarding business venture, but it is important to carefully consider the associated costs. The cost range for opening a Scooter’s Coffee franchise includes the initial investment, ongoing fees, and additional expenses. However, for those who may need assistance in financing their franchise, there are options available.

When it comes to starting any franchise, the initial investment is a crucial factor. For a Scooter’s Coffee franchise, the initial investment typically ranges from $345,100 to $602,500. This investment covers various expenses such as equipment, furniture, rent, and construction. The specific cost will depend on factors like the location, size of the store, and renovations required. It is essential for potential franchisees to carefully analyze their financial situation and determine if they have the necessary funds to cover these initial costs.

In addition to the initial investment, there are ongoing fees associated with owning a Scooter’s Coffee franchise. These fees include a royalty fee, marketing fee, and technology fee. The royalty fee is a percentage of the franchisee’s gross sales and can range from 6% to 8%. The marketing fee contributes to national and local advertising efforts and typically amounts to 2% of the gross sales. The technology fee covers the use of the franchise’s software systems and is typically around 1% of the gross sales. These ongoing fees play a significant role in supporting the overall success and growth of the franchise.

Furthermore, potential franchisees should also consider additional expenses that may arise during the operation of the franchise. These expenses can include payroll costs, insurance premiums, utility bills, and inventory expenses. It is crucial to carefully budget for these ongoing expenses to ensure the smooth functioning of the franchise.

Fortunately, for those who may need financial assistance to pursue their dream of owning a Scooter’s Coffee franchise, there are financing options available. Franchisees can explore traditional methods of financing, such as bank loans or personal savings, or they can consider alternative options like small business administration loans or crowdfunding. It is recommended to consult with financial advisors and explore all available options to determine the best financing solution for individual circumstances.

In conclusion, starting a Scooter’s Coffee franchise requires a specific cost range to cover the initial investment, ongoing fees, and additional expenses. However, with proper financial planning and possible financing options, potential franchisees can turn their dreams of owning a successful franchise into a reality. It is essential to thoroughly research and analyze the costs involved before making any decisions. With dedication, hard work, and financial prudence, a Scooter’s Coffee franchise can offer a rewarding and profitable business opportunity.

Leave a Comment